What is the product manager's PPT download?

Are you a product manager? Do you know what the product manager is doing?

This PPT tells you what the product manager is doing.
Probably because the product concept is too broad, product management has become the most difficult to define all the work of a job. I have talked to some of my friends who had been involved in product management or prepared for further development in this area. Here, I intend to share some of these content and welcome you to discuss.
First of all, I want to "team" the next definition, I mentioned the team means two groups, one narrow team, that is, for a product or a product of a certain aspect (peripheral design, engineering design, quality control ) And a group of people working together directly; and broad sense of the team, is in some work and narrow sense of the team have overlapping parts of the group, such as marketing departments, legal departments and administrative departments.

Help the team (and company) to create the right product for the user
Help team
The best product managers are always aware of what is the highest priority task and spend all their time to ensure that their team handles these tasks.
Basically, this consists of the following two aspects:
Coordination - to enable the team to work effectively with clear objectives and priorities
Communication - so that internal members have a thorough understanding of the various aspects of their work (goals, time and reasons, etc.). This is especially important for teams in a rapidly changing environment. Many people compared the product manager to the product's CEO or the rule maker, and I disagree with this argument because it exaggerates the actual power and influence of the product manager. A good team should share this right and a sense of responsibility, and everyone can make suggestions and improve the status quo. Correspondingly, the excellent product manager should ensure that the state is achieved by actively listening to the opinions of the members, and that they are responsible for finding the problem, breaking the deadlock and unifying the team's intentions.
So, not that the product manager can not have their own ideas, but these ideas can not override the mission and collective needs given by the organization. A good product manager should be good at making his team take full advantage of the collective wisdom in the decision-making process.
From a practical point of view, this responsibility will often become a summary of the proceedings or the preparation of a team approved product plan. Do not underestimate this work, I have not only found that writing a good meeting report is often much more time than the meeting itself.
In many cases, you also need a broad team of people - that is, from other departments in the organization to get feedback and advice, etc., to remove those may hinder the implementation of the potential obstacles to the plan. On Twitter, we refer to this and the broad team as ACT SOLID (overall action).
In a product team, the engineer is responsible for programming, the designer is responsible for packaging, and product managers are often without any tangible works. But in my opinion, the team's success is tied to the product manager for the completion of their own work.

Help the company
Knowing the company's overall goals and team's role in achieving the goal at the macro level is a point that a product manager must do.
In my personal experience, excellent designers are distinguished in this respect - they are always in the work of the company as the coordinates of the vision, and to help their team to do this.
This sense of subordination to the ultimate goal of the organization's vision and the sense of co-ordination with other teams is extremely important. A good product manager will clearly let the team members understand that they are working as part of the organization.
The success of the small team is to contribute to the success of the larger team. Therefore, in the recruitment process manager of the interview process, I often from the dialogue to find such as "company", "founder", "vision" or "CEO" to convey the macro vision of the word.
As mentioned in the previous section, this is not to erase the existence of personality or innovation, but to ensure that personality and innovation serve the organizational goals rather than replace it.

user
Knowing the company's overall goals and team's role in achieving the goal at the macro level is a point that a product manager must do.
In my personal experience, excellent designers are distinguished in this respect - they are always in the work of the company as the coordinates of the vision, and to help their team to do this.
This sense of subordination to the ultimate goal of the organization's vision and the sense of co-ordination with other teams is extremely important. A good product manager will clearly let the team members understand that they are working as part of the organization.
The best product manager to understand the problem from the user's point of view, know how to cry for the user's needs, but also know how to participate in the user's product development process to go.
The success of the small team is to contribute to the success of the larger team. Therefore, in the recruitment process manager of the interview process, I often from the dialogue to find such as "company", "founder", "vision" or "CEO" to convey the macro vision of the word.
As mentioned in the previous section, this is not to erase the existence of personality or innovation, but to ensure that personality and innovation serve the organizational goals rather than replace it.
If there is no deep understanding of the target group, to do the above is very difficult. At the same time, the excellent product manager must also think of ways to listen to the user's voice - whether through product trials, direct conversations, email or network information, or other teams responsible for collecting information.
Ultimately, this information should be served in the "build the right product" which belongs to the product team's ultimate goal.

Build the right product
The best product manager to understand the problem from the user's point of view, know how to cry for the user's needs, but also know how to participate in the user's product development process to go.
Build the product after all, the product sector is the reason and objectives. No matter how good the idea and design if you can not convert the reality of the product is just a pile of waste paper.
A good product manager knows how to find a balance between "doing well" and "doing it." Good teams should always be in the test, collecting early feedback and improved loops, so as to send the product to the user's hands as close as possible to the impeccable state (of course, this is never able to reach the state).
This means that some of the necessary trade-offs, those who have a clear goal and familiar with the user's psychological and needs of the product team is very good at doing so, and let the team to achieve this state is excellent product manager.
If there is no deep understanding of the target group, to do the above is very difficult. At the same time, the excellent product manager must also think of ways to listen to the user's voice - whether through product trials, direct conversations, email or network information, or other teams responsible for collecting information.
Ultimately, this information should be served in the "build the right product" which belongs to the product team's ultimate goal.
Mediocre product manager let his team produce products, excellent product manager is to let his team produce the right product.
The latter is good at collecting information from the feedback and early user experience to determine whether the product meets the needs of the target group, while also communicating with the top to ensure that the product is in line with the organizational strategy.
Another important responsibility for the product manager is the late work after the product is available. Product managers should work closely with their team on measurement metrics and customer satisfaction, and take the trouble to extract effective parts from massive amounts of information - what makes customer satisfaction and what makes them disappointed to enter the next improvement cycle.
This means that some of the necessary trade-offs, those who have a clear goal and familiar with the user's psychological and needs of the product team is very good at doing so, and let the team to achieve this state is excellent product manager.
Mediocre product manager let his team produce products, excellent product manager is to let his team produce the right product.
The latter is good at collecting information from the feedback and early user experience to determine whether the product meets the needs of the target group, while also communicating with the top to ensure that the product is in line with the organizational strategy.
Another important responsibility for the product manager is the late work after the product is available. Product managers should work closely with their team on measurement metrics and customer satisfaction, and take the trouble to extract effective parts from massive amounts of information - what makes customer satisfaction and what makes them disappointed to enter the next improvement cycle.