2020年のリオSEOのトップローカルマーケティングウェビナー

今年は、地元のマーケティング環境の最新情報に事欠きませんでした。 業界の最新情報からパンデミックに促された技術の強化まで、地元のマーケティング担当者は手一杯でスケジュールを詰め込み、場所に最新の情報が正確に表示されるようにしました。 年間を通じて、幅広いトピックをカバーする継続的なウェビナーを開催し、有名な業界の専門家を招待して洞察を共有しました。 このブログ投稿では、2020年のトップローカルマーケティングウェビナーと、各ウェビナーの重要なポイントとハイライトを分析します。

今年の終わりを締めくくるにあたり、2021年に開催されるより優れたウェビナーにご期待ください。定期的に更新される今後のウェビナーと過去のウェビナーの両方をここで見つけることができます。 それでは、過去1年間で視聴者に最大の影響を与えたウェビナーに飛び込みましょう。

1.COVID-19とローカルマーケティングの未来

COVID-19のパンデミックが世界を席巻すると、すべてのマーケティング担当者の計画は完全に狂わされました。 2020年の初めに設定された指標と取り組みは突然変化し、企業は予測可能な終了日が見えないまま、予見可能な将来に向けて「ニューノーマル」に適応する必要がありました。 COVID-19はほぼすべての会話の主要なトピックであり、それがローカルマーケティングをどのように形作っているのか、そしてこれが将来にとって何を意味するのかを議論する必要があると感じました。

このウェビナーでは、専門家パネルを集めて、COVID関連の傾向、社会的距離の命名法に合わせてコンテンツを調整および最適化する方法、およびパンデミック後のマーケティングのベストプラクティスについて詳しく説明します。 パネルには、Uberallの戦略的パートナーシップのソリューションエンジニアであるKrystal Taing、RioSEOのアカウントディレクターであるLaurenAbramson、RioSEOのエンタープライズソリューションのディレクターであるTylerLudwigが参加しました。

私たちの国はパンデミックの真っ只中にありますが、これらの戦略の多くは、外出禁止令が減り、店内での買い物が再び買い物に好まれる方法になると適用できます。

2.大規模なメトリクスの解釈

マーケティングプログラムは、あなたが優れているところと改善の余地があるところを監視することによって、さらなる成功を収めることができます。 ただし、数百または数千の場所でローカルパフォーマンスを追跡する場合、これは困難な場合があります。

今年初めに開催したウェビナーでは、リオのアカウントディレクターの1人であるChantel Greenが、マルチロケーションブランドが測定するために最も重要な指標と、これらの指標を大規模に解釈する方法について説明しました。

The lady is wearing a white round-neck long-sleeved shirt, the delicate and high-grade fabric looks soft and smooth, very

Close to the body, it perfectly reflects the shape of her towering and plump breasts, making people curious about such a round and huge breast

How breasts stay firm and not sag.

The lower body is a black double-layer hip-length skirt that wraps the plump buttocks, but it cannot hide its amazing volume.

Even if it is deliberately restrained, it still looks convex and round, and people can't help but knead it well.Black

The skirt changed from wide to narrow from top to bottom, wrapping two slender and plump black silk thighs that stretched down.Pure black with aunt

The difference between the stockings is that the lady wears the kind of thin black silk, which can be clearly seen through the mesh of the stockings.

Fair skin, giving people a half-concealed erotic feeling.

But the lady just stood there upright, no matter what she was wearing or the necklace she was wearing.

Jewelry all showed her noble temperament.Standing at the gate of the school where people come and go, it is so conspicuous, attracting Zhou

The crowd frequently turned to look around.

I rubbed my eyes and suspected that I was wrong. After looking closely, I realized that this lady was really the one I made.

The person you dream of seeing.

mother!

I shouted and jumped up and hugged my mother's slender waist, my face slammed into her rich jade milk and kept dawdling.

The whole person is like a little octopus, eager to entangle her and not let go.Mommy didn't stop my nonsense,

Instead, she touched my head lovingly with her hands. After all, in her eyes, I will always be a child who will never grow up.

She's been apart for so long, so she doesn't care when I secretly eat her tofu.

Alright, alright, how old is the child, and he still acts like a spoiled child at his mother

My mother doted on me and tugged at me twice to push me away.

Can't be separated from me.It wasn't until my aunt came over and pinched my ear that she lifted me out, my mother used to me

She won't.

Sister, you are too used to him, you should pinch him at this time, otherwise this kid will be endless

Liaodu

Auntie said helplessly.Who knew that as soon as she let go, I immediately got behind my mother, hugged her from behind and poked my head

Bag looked at his aunt defiantly.My aunt squinted her eyes because of my provocation, but it wasn't easy because of my mother's face.

In the evening, my mother had a simple dinner at my aunt's house. When I asked my aunt about my recent performance at the dinner table, my aunt

Mom poured a lot of hardships and criticized me from various aspects, which made my mother quite embarrassed.But my performance compares to at home

It's much better here, and I'm still more gratified than my mother.After thanking my aunt again, she didn't forget to teach me to be good

To listen to my aunt's words, I also repeatedly agreed, not wanting to make my mother unhappy.

After eating, my mother and my aunt went to take a bath one after another, and they were even more dazzling after the bath.two

A shy and sexy beautiful woman stood together, all of them were perfect and handsome, and their appearances were quite similar.

It's just that in my eyes, my mother is gentle and kind, while my aunt is serious and indifferent.The sisters are diametrically opposed

Personality can be considered to have its own flavor, I don't know how many years my father and uncle showed their blessings to get their mother

A peerless beauty like my aunt.

But if someone can have a mother and an aunt who are beautiful women who look alike and have different styles at the same time, how can it be?

Isn't it cool?

I thought silently in my heart, but I didn't know that the seeds of evil had been quietly buried in my heart.

After taking a bath, I hugged my mother and clamored to sleep with her because I hadn't seen my mother for a long time, and I wanted to sleep with her.

she chats.Just when my mother couldn't hold back my coquetry, my aunt stood up and stopped me.

Sister, how old is Xiaohao, are you still going to sleep with him?

My aunt folded her arms, gave me a cold look, and persuaded my mother.

Xueqin, I haven't seen Xiaohao for a long time. Since he wants to spend more time with me today, let him

I'll accompany him more

Ma'am, this can't be done!How old is this little guy, are you still used to him?Haven't you figured out why you

Do you want to bring him here?How can there be such an old child who is tired of sleeping with his mother?say you tomorrow

Don't you still have to stay here for a day, can you still accompany him when you take him out to play?

A series of sharp words from my aunt made my mother speechless. She looked at her resolute aunt, and then looked at her again.

Looking at me with anticipation on my face, I finally became cruel and took my hand away.

Xiaohao, you are also a little man, you can't sleep with your mother in the future, you know?Mom will take you tomorrow

Go out and play and I'll make up for it

Seeing that my mother was persuaded by my aunt, I couldn't continue stalking, looking at my aunt's slightly smug eyes,

I hate itchy teeth.

snort!see how I teach you later

I thought to myself, walked into the room and closed the door.Lying on the bed, I took out my phone and found that my sister gave it to me again

I sent a message and asked if I can't come tomorrow.When I think of the tender and tender body of my senior, my heart becomes hot,

But in the end she was rejected.After learning that my mother came to see me, she also rationally told me to spend more time with myself

My own mother, I also promised her that I will be there next week.

When asked how the potion was made, the senior said that the materials have been purchased, and they should be ready next week.

This makes me very happy, my aunt, the master of extermination, finally has the opportunity to teach her a lesson.

Come over next week and I'll let you touch it~

I teased, and after a while, I received an angry expression from my senior.We just talk like that

After a while, they said goodnight to each other and went to sleep.

I was speechless all night, and the next day my mother kept her promise and took me to play outside, but my aunt was a coincidence at this time.

The man plugged in and said that he wanted to go out for a walk together.In the end, the so-called "going out to play" became mother and aunt.

Mom and sister were shopping in front, and I followed behind to get them something like a follower.Mom occasionally buys some

The roadside eats and feeds me first. I feel like I am the donkey in the production team, but fortunately, my mother takes the initiative in the back.

Apportioned some for me.

The two beauties, mother and aunt, are dignified and generous, the other is serious and cold, and the two of them walk together in tricks.

Showing off, causing people around to look back frequently.And I followed them at night and watched them both follow their footsteps

The twisted buttocks are so uncomfortable.

I went shopping with my mother and aunt in the morning, found a restaurant for lunch at noon, and went to see it in the afternoon

a movie.At this time, my mother finally took care of me, let me choose what type of movie to watch, or press

Their hobby is probably going to watch some romantic movies, and sitting in the cinema is really torture for me.

After watching the movie, my mother went to help me choose a set of clothes and shoes. In fact, I don't care much about clothes or anything.

I beg, just enough to wear, but I don't refuse if my mother wants to buy it for me.

It was almost 6 o'clock when I got home in the afternoon. As soon as the things were put away, my mother asked me to take a bath first. She wanted to share with my aunt.

Exercise for a while.

Where do you go to exercise at night?

I was full of doubts, but without saying much, I went to take a shower by myself.Halfway through the wash, I heard from the door

There was a brisk and rhythmic sound of music.

Strange, what are they doing, mom, why are they still playing music?Is it...

Listening to this somewhat familiar music, my mother said it would work before combining, and I had a guess in my heart.

I quickly rinsed the shower gel off my body, then picked up a towel and wiped it on my body, then put on my clothes.

I hurried out of the bathroom and almost tripped myself.

After opening the door, I could hear the sound from the living room more clearly. I followed the music and walked towards the living room.

When we arrived at the two Li Yings who were dancing to the rhythm of the music, it was my mother and my aunt!At this time, they are following the sound

Music and the sound of the action on the TV are practicing yoga, like two elegant swans, noble and calm.

Aunt's yoga outfit is a combination of a pink halter top and black skinny trousers; and mom's is hers

My own crimson yoga suit.

Compared with the simplicity of my aunt's clothes, my mother's clothes are more garish, with the tight V-neck of the top.

It is also inlaid with golden lace patterns, and the quality of the clothes on the chest looks hard, with the same pattern as a lace bra.

Wrap her plump jade milk and squeeze out two deep cleavage.And it seems to be because of the clothes design

Reason, mom doesn't seem to be wearing a bra!This makes my heart become hot, my mother is still the same

Go bold and unrestrained.The tights on my mother's lower body are relatively simple, with only one more gold edge on each side.

I don't know why my mother will bring yoga clothes to come to see me. Did I make an agreement with my aunt in advance?

After I noticed the movement when I came out of the shower, my mother and aunt naturally continued their own rhythm without making any noise.

I can see that the eyes of the two-colored Mimi behind them are staring at their graceful figures. After all, in their eyes, I am still only

is a child.

I saw my mother and my aunt kneeling on the yoga blanket following the action on TV, with their pale arms straight and their waist down.

Shen, head up.The soft and elastic yoga clothes fit their plump and delicate body, in the waist, abdomen

And the buttocks outline a perfect arc.Because of the round and fat ass, the tight yoga pants are held up

Like a ball, one wonders if the pants will explode in the next second.

After this action was maintained for a few minutes, they shifted their center of gravity back, and they were lying on top of their arms tightly.

On the yoga blanket, the buttocks and thighs of the soldier, showing a submissive kneeling posture, let me watch

There is a desire to conquer from behind.

I took a cup and poured some water, and I sat on the chair calmly and pretended to be drinking water.

His eyes never took his eyes off the delicate and delicate bodies of his mother and aunt.

Sister, I have a few moves that I can barely hold down. You come and help me hold down.

Saying that, my aunt stood up and split her slender and tender thighs left and right, under the crotch to the ground.

After about 5 centimeters, I can't get down.Seeing this, my mother walked behind my aunt, pressed her shoulders, and slowly moved her to the side.

push down.

hmm~

Xueqin, does it hurt?

It's okay, it's okay, you go on

Aunt gritted her teeth and insisted, and finally pressed her crotch to the ground with the help of her mother.

My aunt was gasping for breath, and a layer of fine sweat was secreted on her smooth forehead. Obviously, this action is exhausting.

The fee is also huge.Because of the movement, my aunt's two plump buttocks were squeezed tightly and held up tight.

The trousers showed a shape like a huge peach.And a deep and long gluteal groove in the middle of the buttocks is impressive.from

Looking at my aunt's buttocks from behind, it looks like an inverted heart shape, with a slender waist and widened buttocks on both sides.

Forming a rounded arc, I couldn't help but take off my pants to fill the gap in the middle.aunt ass

The depth of the ditch is probably only my 20cm dragon that can penetrate the buttocks to the end.

After maintaining the split position for a few minutes, my aunt changed to the front and rear split position, and then continued to let my mother go down.

Press until the movement is perfect.Next, my aunt changed several movements, without exception, all kinds of stretching,

Some movements hurt just looking at me, but my aunt gritted her teeth and persevered.

After a few sets of actions like this, my mother and aunt were sweating profusely, and even some of the yoga clothes were close to the skin

The place was soaked with sweat.And the originally fair skin has become a little red due to the exercise.

Hu~

Mom and aunt rested on the sofa after exercising, gasping for breath.I am also very kind

I poured two cups of warm water that I just poured. Mom and aunt each took a cup and drank it, while I went behind my mother to help.

She pressed her shoulders.I used to be naughty when I was at home, but I was still very caring to my mother.

I give her a massage every time she finishes working out.

Umm~ use some force, um~

My hands grabbed my mother's delicate shoulders and kneaded skillfully, sometimes soft and sometimes heavy, soothing.

The mother who took it couldn't help shouting.And I'm also enjoying what my mother's soft skin brings to my palm

A soft touch that reacts to my palms with my movements.I massaged and sniffed my mother's body

The fragrance that came out was an orchid-like floral fragrance, mixed with the smell of sweat and the cotton smell of yoga clothes.

These smells from my mother are mixed together and drilled into my brain through my nostrils, like an aphrodisiac that makes people hot

Blood boils.

After pressing for more than ten minutes, my mother felt a little bored. She asked me to press my aunt on the shoulders, while I first

Went to take a shower.Although my aunt resisted a little, it was not easy to refuse. She could only lean on the sofa obediently and let me massage.

The moment my palm touched my aunt's shoulder, I could feel her body tense.

Obviously, my aunt doesn't have the habit of letting other people of the opposite sex touch her body, so she's a little nervous.

Aunt, relax, or you'll feel pain when I press it

Uh, oh, ok, ok

My aunt started to stutter when she spoke, which was different from her usual serious and calm look on the podium.

Not at all.

Auntie closed her eyes and her body gradually relaxed.Seeing that she no longer resisted, my hands began to rub

Get moving.

hmm~

Although my skills do not dare to compare with professional massage technicians, but after so many years, it can be considered twice.

So it didn't take long for my aunt to cry out in relief.But apparently she felt a little bad about her reaction.

I mean, so the moment you shouted, you immediately stopped, please bite your lip and try to suppress yourself.

Although I just massaged for my mother, my aunt gave me a different feeling.

At the time in front of me was a solemn indifference, aloof appearance, but now I am so close to touch,

Even under my kneading, I couldn't help but hum, which to me can be regarded as a voice from the sky.

After pressing for nearly twenty minutes, I raised my hands and shouted:

Auntie, it's over

But my aunt didn't make any movement. I stretched my head to look at her, only to see my aunt's eyes closed and her eyebrows stretched.

His cheeks were still a little red, and he didn't know whether he fell asleep or was immersed in the comfort of the massage and couldn't react.

Phew~ Auntie, it's over, get up quickly

I blew a breath in my aunt's ear and shouted, but my aunt sat up in shock and looked around.

After reacting, he seemed to be a little lost just now.

Well, when it's over, go back to your room and rest.

このウェビナーは、ブランドが注目すべきKPIを明らかにし、Googleマイビジネス（GMB）のパフォーマンスを理解するのに役立つように設計されています。 完全なウェビナーを聞いて、2021年にローカルレポートの取り組みをどこに集中させるべきかを決定するために、ローカルで最も重要なメトリックについて詳しく学んでください。

3.ローカルページを大規模に活用

ローカルランディングページは、包括的なローカルマーケティング戦略の重要な要素です。 彼らは、提供するサービス、価格設定、スタッフ、その店舗に固有のプロモーションオファーなど、個々の場所に関するより多くの洞察を提供します。 ローカルページの重要性、それらがマーケティング戦略にどのように結びつくか、ローカルページでのランキングを向上させる方法をより明らかにするために、ローカルマーケティングの専門家のチームを集めてこれらすべてをウォークスルーしました。

私たちのパネルはローレンEtterの、LSMのクライアントの成功のVP、スティーブWiideman、Wiidemanコンサルティンググループのシニア検索ストラテジスト、とダニ・オーウェンズ、PigzillaのローカルSEOコンサルタントが含まれています。

さらに、専門家パネルは次の方法について説明しました。

• ロケーションページを大規模に最適化して、サイトや実店舗へのトラフィックを増やします
• コンバージョンを促進するロケーションページ構造を構築する
• ブランド化されていない、製品、またはサービス固有の検索の可視性を構築する
• Click-to-Call、Click-for-Directionsなどを使用して、消費者のコンバージョンへの道のりの摩擦を減らします。
• 1つのダッシュボード内の数千の場所でオンラインからオフラインまでを正確に測定します

無料のローカルページプレイブックをダウンロードして、詳細とローカルランディングページを効果的に活用する方法を学びましょう。

4.GMBインサイト調査

数か月にわたる封鎖命令に順応した後、パンデミックが複数の業種にわたるビジネスに与える影響を測定しようとしました。 200以上のマルチロケーションブランドを分析して、恐怖、不安、対面ショッピングからオンラインショッピングへの移行がビジネスにどのような影響を与えたかをよりよく理解しました。

10週間にわたる検索データを分析した後、私たちは全面的に多くの重要なポイントと発見を見つけました。 リオSEOでクリスタルTaing、Uberall、マーシャルナイマン、リオSEOのアカウントディレクターの戦略的パートナーシップのためのソリューションエンジニア、そしてライアン・ウェーバー、クライアントの成功のディレクターをフィーチャーした私たちの専門家パネルは、研究からそのトップの持ち帰りについて議論しました。

これらのポイントのいくつかは業界によって異なりますが、ウェビナーで話し合った調査のハイライトは次のとおりです。

• 危機の時でさえ、消費者は彼らの差し迫ったニーズに対する解決策を見つけるために有機的でローカルな検索を使用します。
• 消費者は、封鎖されていてもローカル検索（マップ）の使用をやめません。 ブランドは、消費者が操作の一時的な変更をナビゲートするのに役立つ最新の特別時間、メニュー、先行注文URL、およびその他のGMB機能を使用して、この重要な時期に消費者に会う必要があります。
• 危機や不確実な時期には、電話が増える可能性があります。 ブランドは、店舗が一時的に閉まっている間に優先電話番号が変更された場合、その情報がすべてのローカルリストにリアルタイムで配信されるようにする必要があります。
• 危機に瀕している消費者は、通常よりも高い情報ニーズを持っています。 ブランドは、オンライン注文、カーブサイドピックアップ、ドライブスルーサービス、およびその他のロックダウン関連のカスタマーサービスの問題に関する情報を、Webサイトで最新の状態に保ち、検索で検出できるように適切にマークアップする必要があります。

添付のホワイトペーパーからGMBの洞察をもっと読んでください。

より多くのローカルマーケティングリソースが必要ですか？

電子書籍、ホワイトペーパー、ブログ投稿、およびその他のローカルマーケティングリソースのコレクションを確認することをお勧めします。これらは定期的に更新されます。 また、今後もウェビナーを頻繁に開催していきます。 ウェビナーとイベントのページにアクセスして、2021年の予定をチェックしてください。